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Here are this month's 5 founders to watch out for!


1) Shanna Antonio, Founder Ask Shanna & Co


Shanna Antonio is an extremely organised Virtual Assistant/Personal Assistant with over seven years of experience working in various Administration, Secretarial and Personal Assistant roles. She is passionate about supporting and helping others and provides top-quality service.n Shanna is the Founder of Ask Shanna & Co, a Virtual Assistants company that aims to support Entrepreneurs in reclaiming their time. We have an excellent track record assisting Entrepreneurs like Claud Williams, Darren Tenkorang and Hayley Mulenda, just to name a few.


Shanna also holds a BBA in Business Administration and is the Account Manager for NT Media.


Advice: Have a robust support network! This could be your team, mentor, friends, family or counselor etc. You don't have to do this journey alone.


2) Melissa Vundla, Founder of Ladies Empowerment Movement

Melissa is passionate about empowering women, men and young people to improve their life outcomes. Attainment by way of personal, career, academics and business are particular focuses which are achieved through my organisation, The Ladies Empowerment Movement. They focus on career and academic support, brand and business development, personal development and creating networking opportunities for likeminded women and men to meet and form connections

Melissa strives to be multifaceted; meeting various points of need and doing so, well. She is excited to be formally heading into the world of social work where I hope to continue to empower and make an impact on people with lived experience, no matter how big or small.


Advice: Establish your WHY first and foremost, this will carry you through your journey, where motivation may fail. Your journey is your own and it is this way for a reason. Applaud other people’s wins but do not be consumed by them. Tunnel vision is important when running your own race. We’ll all get to where we’re meant to in the end. Breaks are ok, do not beat yourself up about them. Sometimes, something can turn out more beautiful when you have given yourself time to stop and reassess what you are doing and why.


3) Anna Priadka, Founder of Fiils


Anna is CEO and founder of independent refillable beauty brand Fiils, with over 15 years of experience as one of the UK's leading beauty experts for the industry's biggest brands. Exceptional eye for consumer trends, needs, and improving customer experiences with a passion for reducing environmental impact and leading change in the beauty industry.


Advice: It’s ok to re-iterate your product, as long as you’ve nailed the core proposition of what you're selling.


4) Anna- Marie Descartes, TV/Radio Presenter & Founder of House of Embrace


Anna is a TV/Radio Presenter and Event Host based in London, UK. She specialises in music and entertainment and has recently pivoted into the beauty industry with the launch of her own natural skin and self-care brand, House of Embrace.


Anna's presenting journey on YouTube in 2016, has independently navigated my way to becoming a rising face in the British music and culture scene. Far from being shy in front of a camera or on stage, she has worked for The MOBO Awards, Westside Radio and The Great Escape Festival.


Known for her charm and ability to make people feel comfortable and she has interviewed the likes of Michael B. Jordan, VanJess, Ethan Hawke, Grace Jones, Charlie Sloth and Juls.


Advice: My advice for entrepreneurs is to give yourself time and space to grow. It can be disheartening when business is moving slow or things aren't going to plan but don't let those moments be your downfall. Taking time to reevaluate, change and re-strategise are necessary! If you're just starting out, don't be afraid to ask for help and seek external opinions, Sometimes all you need is another perspective to get the ball rolling again. Rome wasn't built in a day nor with just one person - it takes a team to reap ultimate success.


5) Jamelia Donaldson, Founder & CEO of Treasuretress


Jamelia Donaldson is the founder and CEO of @TreasureTress — Europe’s largest monthly product discovery subscription service for girls and women with kinky-curly hair and also the co-creator of The Teen Experience, a monthly workshop series that offers black and mixed-race teen girls personal development skills and more.


Since launching in 2015, with a huge online community, and an active and thriving offline presence, Treasure Tress has proven that natural hair and black sisterhood can truly go hand in hand. While delivering monthly haircare packages to over 26 countries monthly, TreasureTress has grown to become much more than ‘just a subscription box’ now managing UK’s upcoming influencers, building digital campaigns for brands, consulting the largest ethnic beauty brands and hosting the most spoken about offline activations for and by black women in the UK’s major cities including their Annual Pop Up Shop.


Jamelia has been featured in Forbes, Buzzfeed, Gal-Dem, Good Housekeeping and Pride Magazine just to name a few. Jamelia has recently launched #ShesObsessedThePodcast to highlight the experiences of successful and game-changing Black British Women and in 2021 received AdWeek Europe’s Future Is Female Award.


Advice: Never overestimate a problem and underestimate your network. Everything and I means everything can be solved with the right people around you, surrounding you and advising you. It takes a village to raise a child - treat your business just like a newborn baby!